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Book Free Consultation →We talk to your users before opening Figma. The insights from 5 user interviews prevent more problems than 100 hours of design iteration.
Every component in your design system enforces consistent spacing, colour, typography, and interaction patterns — across every screen and every team member.
WCAG 2.1 AA compliance means your product works for users with visual, motor, and cognitive accessibility needs — and avoids legal risk in UK and US markets.
With 60%+ of traffic mobile, we design for small screens first and progressively enhance for larger viewports — not the other way around.
Every project includes at least one round of moderated usability testing. Real users reveal issues that designers and stakeholders miss every time.
Annotated Figma components, spacing specs, interaction notes, and a Q&A session with your development team — so the design is built accurately, not interpreted.
Phase 1 — Discover (Weeks 1–2): Stakeholder interviews, user research, analytics review (Hotjar, GA4, FullStory if available), competitive analysis, and accessibility audit of existing product. Output: a research synthesis document with prioritised findings and design principles for the project.
Phase 2 — Define (Week 2–3): User personas, journey maps, information architecture, and content audit. We define what to design before designing anything — this prevents the most common and expensive mistake in design projects.
Phase 3 — Design (Weeks 3–6): Wireframes reviewed and iterated on with stakeholders, then high-fidelity visual design with interactive prototypes in Figma. We work in a shared Figma workspace so stakeholders can view progress in real time and leave comments.
Phase 4 — Test (Week 6–7): Moderated usability testing with real users via Maze or in-person sessions. Issues are prioritised by severity and fixed in the design before handoff to development.
Phase 5 — Handoff (Week 7–8): Annotated Figma files, design system documentation, developer Q&A session, and an asset export guide.
A design system is a collection of reusable components — buttons, form fields, cards, navigation patterns, icons — combined with guidelines for when and how to use them. Companies like Airbnb, Shopify, and IBM publish their design systems publicly (Airbnb DLS, Polaris, Carbon).
You need a design system if: (1) Multiple designers work on your product. (2) You have a development team building new features regularly. (3) You want to ship new features faster without them looking inconsistent. (4) Your product spans multiple platforms (web, iOS, Android) and needs visual consistency.
Without a design system, every new page or feature is designed from scratch, inconsistencies creep in over time, and developer handoff becomes increasingly painful. With one, new features are assembled from existing components in hours rather than days.
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