Email Marketing

Automated Email Campaigns That Build Relationships and Generate Consistent, Predictable Revenue

Email marketing delivers $42 for every $1 spent — the highest ROI of any digital channel. We design, build, and automate email programmes that keep your brand front of mind and drive repeat revenue through systematic, behaviour-triggered communications.

$42
ROI Per $1 Spent
Live in 2–4 weeks
Timeline
150+
Happy Clients

Everything You Need to Succeed

Email marketing strategy and full subscriber journey mapping
Welcome series — 5-email onboarding sequence for all new subscribers
Abandoned cart recovery — 3-email sequence, average 15% revenue recovery rate
Post-purchase follow-up — review request, upsell, and loyalty sequences
Re-engagement campaigns for subscribers inactive for 60–90 days
Behavioural triggers — browse abandonment, milestone emails, anniversary flows
List segmentation by behaviour, purchase history, geography, and demographics
A/B testing of subject lines, preview text, send time, and email body content
HTML template design — mobile-responsive and tested across 40+ email clients
Full deliverability setup — SPF, DKIM, DMARC, and sender reputation monitoring
Klaviyo Mailchimp HubSpot ActiveCampaign Sendgrid Litmus GA4 Google Tag Manager
1
Discovery & Planning
2
Design & Strategy
3
Build & Optimise
4
Launch & Support

Ready to Start?

Free consultation, detailed proposal within 24 hours. No commitment required.

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✓ NDA Available ✓ Fixed Price ✓ On-Time Delivery

Why Businesses Trust Zenbyt for Email Marketing

Inbox Deliverability Experts

Domain authentication (SPF, DKIM, DMARC), warm-up schedules for new domains, list hygiene automation, and sender reputation monitoring keep your emails out of spam.

Beautiful Mobile-Responsive Templates

Branded templates tested across Gmail, Outlook, Apple Mail, and 40+ email clients — looking great everywhere, including dark mode.

Automation Architecture

Complex trigger-based sequences that respond to subscriber actions in real time — browse abandonment, purchase milestones, loyalty triggers, and win-back flows.

Industry-Leading Open Rates

We average 28% open rates compared to the 18% industry average — through rigorous subject line testing, list hygiene, and send time optimisation.

Compliance Built-In

GDPR, CAN-SPAM, and CASL compliance on every campaign — double opt-in flows, unsubscribe management, and data processing documentation included.

Revenue Attribution

We configure GA4 and platform integrations to track exactly how much revenue each email, sequence, and campaign generates — not just opens and clicks.

$42
ROI Per $1 Spent
Industry-leading
28%
Avg Open Rate
vs 18% industry avg
4x
Click Rate
vs industry average
100%
Inbox Delivery
With our setup

The Email Sequences Every Business Needs

Welcome Sequence (Days 0–7): The most important emails you will ever send. New subscribers are most engaged in the first 7 days. A 5-email welcome sequence should: welcome and confirm the value proposition, deliver on the lead magnet promise, share your best content, introduce your team and story, and make a specific offer. Clients who implement this typically see 3–4x the conversion rate from new subscribers.

Abandoned Cart (E-Commerce): Email 1 at 1 hour (gentle reminder), Email 2 at 24 hours (address potential objections, add social proof), Email 3 at 72 hours (urgency or incentive). Average recovery rate across e-commerce clients: 12–18%.

Re-Engagement: Subscribers who have not opened an email in 90 days hurt your sender reputation. A 3-email re-engagement sequence (with a compelling subject line testing and a last-chance message) typically reactivates 8–12% of dormant subscribers. The remainder should be removed from your active list to protect deliverability.

Post-Purchase: The period immediately after a purchase is when customers are most emotionally engaged with your brand. A post-purchase sequence should confirm the order, set expectations, deliver on the value promise, request a review at 7–14 days, and make a complementary product recommendation at 30 days.

Email Deliverability — Why Most Businesses Get It Wrong

70% of email deliverability problems are caused by factors you control. The biggest issues we see in new client accounts:

No domain authentication: SPF, DKIM, and DMARC records are not set up, meaning email providers cannot verify your emails are genuinely from you. This is the single most impactful thing to fix — we do it on day one.

Sending to unverified lists: Importing old contact lists without verification leads to high bounce rates, which damage your sender reputation and can get your account suspended.

No list hygiene: Keeping unengaged subscribers on your active list suppresses your open rate, which signals to email providers that your content is not valued, leading to more emails going to spam.

Over-mailing: Sending too frequently to unengaged subscribers is the fastest way to generate spam complaints. We implement engagement-based frequency capping so your most engaged subscribers hear from you more often than less engaged ones.

Frequently Asked Questions

For e-commerce: Klaviyo — best automation, best Shopify and WooCommerce integration, and best revenue attribution reporting. For B2B SaaS or professional services: HubSpot or ActiveCampaign. For newsletters and simple campaigns: Mailchimp. The right platform depends on your business model, audience size, and automation complexity.
List growth tactics: website opt-in forms with lead magnets (downloadable guides, discount codes, free audits), exit-intent popups, content upgrade offers within blog posts, landing pages for paid traffic, and social media promotion of lead magnets. We focus on quality — a list of 2,000 engaged subscribers outperforms 20,000 unengaged ones.
Every email includes a one-click unsubscribe link, processed automatically within the platform. For UK and EU audiences, we implement double opt-in to ensure explicit consent. We document your data processing activities and ensure your privacy policy reflects your email marketing practices.
Average open rates vary by industry. B2B professional services: 25–35%. E-commerce: 18–25%. SaaS: 20–30%. We consistently achieve 20–30% above industry benchmarks through better subject line testing, cleaner lists, and better send time optimisation.
Yes. We migrate subscriber lists (with tags, segments, and opt-in dates preserved), template designs, automation flows, and historical send data. We also run parallel sends during the transition period to ensure no disruption to your existing campaigns.

Ready to Start Your Email Marketing Project?

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