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Book Free Consultation →Domain authentication (SPF, DKIM, DMARC), warm-up schedules for new domains, list hygiene automation, and sender reputation monitoring keep your emails out of spam.
Branded templates tested across Gmail, Outlook, Apple Mail, and 40+ email clients — looking great everywhere, including dark mode.
Complex trigger-based sequences that respond to subscriber actions in real time — browse abandonment, purchase milestones, loyalty triggers, and win-back flows.
We average 28% open rates compared to the 18% industry average — through rigorous subject line testing, list hygiene, and send time optimisation.
GDPR, CAN-SPAM, and CASL compliance on every campaign — double opt-in flows, unsubscribe management, and data processing documentation included.
We configure GA4 and platform integrations to track exactly how much revenue each email, sequence, and campaign generates — not just opens and clicks.
Welcome Sequence (Days 0–7): The most important emails you will ever send. New subscribers are most engaged in the first 7 days. A 5-email welcome sequence should: welcome and confirm the value proposition, deliver on the lead magnet promise, share your best content, introduce your team and story, and make a specific offer. Clients who implement this typically see 3–4x the conversion rate from new subscribers.
Abandoned Cart (E-Commerce): Email 1 at 1 hour (gentle reminder), Email 2 at 24 hours (address potential objections, add social proof), Email 3 at 72 hours (urgency or incentive). Average recovery rate across e-commerce clients: 12–18%.
Re-Engagement: Subscribers who have not opened an email in 90 days hurt your sender reputation. A 3-email re-engagement sequence (with a compelling subject line testing and a last-chance message) typically reactivates 8–12% of dormant subscribers. The remainder should be removed from your active list to protect deliverability.
Post-Purchase: The period immediately after a purchase is when customers are most emotionally engaged with your brand. A post-purchase sequence should confirm the order, set expectations, deliver on the value promise, request a review at 7–14 days, and make a complementary product recommendation at 30 days.
70% of email deliverability problems are caused by factors you control. The biggest issues we see in new client accounts:
No domain authentication: SPF, DKIM, and DMARC records are not set up, meaning email providers cannot verify your emails are genuinely from you. This is the single most impactful thing to fix — we do it on day one.
Sending to unverified lists: Importing old contact lists without verification leads to high bounce rates, which damage your sender reputation and can get your account suspended.
No list hygiene: Keeping unengaged subscribers on your active list suppresses your open rate, which signals to email providers that your content is not valued, leading to more emails going to spam.
Over-mailing: Sending too frequently to unengaged subscribers is the fastest way to generate spam complaints. We implement engagement-based frequency capping so your most engaged subscribers hear from you more often than less engaged ones.
Join 150+ businesses worldwide that trust Zenbyt — on time, every time.