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Book Free Consultation →We build lead scoring systems to ensure your sales team only talks to prospects with genuine buying intent, budget, and authority — not time-wasters.
Relying on a single lead source is dangerous. We build a diversified pipeline across search, social, email, and content so you're never vulnerable to one channel drying up.
Track every lead from first ad click to closed deal with full source attribution — so you know exactly which channels deliver the best return on investment.
Paid channels generate leads within 7 days of launch. Content and SEO build a growing organic pipeline over 3–6 months for long-term cost efficiency.
Lead routing, scoring, follow-up sequences, and CRM updates happen automatically — your sales team receives warm, pre-qualified leads, not raw form submissions.
We optimise every element monthly — ad creative, landing pages, targeting, and lead magnets — systematically reducing your cost per qualified lead quarter over quarter.
Not all leads are equal. A raw lead is anyone who fills in a form or takes an action. A marketing-qualified lead (MQL) has shown intent based on behaviour. A sales-qualified lead (SQL) has been assessed against your ideal customer profile and deemed worthy of direct sales attention.
The biggest mistake in lead generation is optimising for volume rather than quality. We see many businesses with 500 leads per month and a 0.5% close rate when the goal should be 100 leads per month with a 5% close rate. Higher quality means less wasted sales time and lower effective customer acquisition cost.
We implement lead scoring from day one — assigning points for demographic fit (company size, job title, geography, industry) and behavioural signals (pages visited, content downloaded, email engagement, return visits). Only leads above a threshold score are routed to your sales team. The rest go into a nurture sequence until they're ready.
Paid Search (Immediate — Week 1+): Google Ads targeting high-intent searches from prospects actively looking for your solution. Fastest channel to lead volume, but highest cost per lead. Best for capturing demand that already exists.
Paid Social (Immediate — Week 1+): LinkedIn Ads for B2B (targeting by job title, company size, industry), Meta Ads for B2C and lower-level B2B. Creates demand from your target audience who are not yet actively searching. Lower intent but can be highly scalable with the right lead magnet.
Organic SEO (Medium-term — Month 3+): Ranking for commercial-intent keywords in organic search. Higher trust signals than paid ads, zero cost per click, and compounds over time. The best long-term investment in lead generation when paired with content marketing.
Email Outbound and LinkedIn Outreach (Ongoing): Direct outreach to your ICP using personalised sequences. Works for B2B sales with deal values above £2,000 where direct prospecting ROI is justified. We write and manage sequences that generate replies rather than automated cold email that gets ignored.
Join 150+ businesses worldwide that trust Zenbyt — on time, every time.