PPC / Google Ads

Data-Driven Paid Advertising That Generates Leads and Sales From Day One

Our certified Google Ads specialists manage campaigns that target the right people at the right moment with the right message — generating qualified leads and sales while keeping your cost per acquisition under control. Average client ROI: 280%.

280%
Average Client ROI
Live within 7 days
Timeline
150+
Happy Clients

Everything You Need to Succeed

Complete account audit and restructure for existing Google Ads accounts
Granular keyword research with match type strategy and negative keyword build
Compelling ad copy written and continuously A/B tested across all ad groups
Google Shopping campaigns for e-commerce product advertising
Remarketing and dynamic remarketing — re-engage visitors who did not convert
Display network campaigns for brand awareness and retargeting
YouTube pre-roll and in-stream video ad campaigns
Conversion tracking setup via Google Tag Manager and GA4
Landing page recommendations and CRO advice to improve Quality Score
Weekly performance reports with spend, leads, and cost-per-acquisition data
Google Ads Microsoft Ads Google Shopping YouTube Ads Display Network Google Tag Manager GA4 Looker Studio
1
Discovery & Planning
2
Design & Strategy
3
Build & Optimise
4
Launch & Support

Ready to Start?

Free consultation, detailed proposal within 24 hours. No commitment required.

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✓ NDA Available ✓ Fixed Price ✓ On-Time Delivery

Why Businesses Trust Zenbyt for PPC / Google Ads

Google Premier Partner

Our team are certified Google Ads specialists. We manage over $500,000 in annual ad spend and maintain Premier Partner status through consistent client performance.

Zero Budget Waste

We conduct forensic analysis of where budget is being wasted — irrelevant search terms, poor-performing ad groups, low-Quality Score keywords — and reallocate to high-ROI areas.

Conversion-Focused Optimisation

We optimise for the metric that matters to you — phone calls, form submissions, purchases, or qualified pipeline value. Not clicks, impressions, or other vanity metrics.

Continuous Testing Culture

Ad copy, landing pages, audiences, bidding strategies, and ad extensions are tested systematically every week. Winning variants are scaled, losers are cut quickly.

Full-Funnel Coverage

Search captures high-intent buyers. Display and YouTube build awareness. Remarketing converts fence-sitters. We manage all three stages for maximum market coverage.

Transparent Reporting

You see every penny spent and every conversion generated, with full cost-per-lead and ROAS breakdown. No hidden management fees, no bundling ad spend with our fee.

280%
Average ROI
Across all managed accounts
$500K+
Ad Spend Managed
Per year
3.8%
Avg Click-Through Rate
vs 2% industry average
7 days
Campaign Launch
From kickoff to live

How Google Ads Bidding Strategy Affects Your Results

Choosing the right bidding strategy is one of the most impactful decisions in campaign management. Manual CPC gives maximum control but requires constant attention. Target CPA (Cost Per Acquisition) uses Google's machine learning to hit a target cost per lead — effective once you have 30+ conversions per month of data. Target ROAS optimises for return on ad spend and is powerful for e-commerce with reliable conversion values.

We select and test bidding strategies based on your campaign maturity, conversion volume, and business goals — not a one-size-fits-all approach. Many accounts we inherit are using the wrong bidding strategy for their situation, which is often the primary reason for poor performance.

Google Ads Account Structure — Why It Matters

A poorly structured Google Ads account wastes budget and limits performance. We use Single Keyword Ad Groups (SKAGs) or tightly themed ad groups depending on volume, ensuring maximum relevance between search query, ad copy, and landing page. This directly improves Quality Score, which lowers your cost per click and improves ad position.

We also build comprehensive negative keyword lists from day one — preventing your budget from being spent on irrelevant searches. Most accounts we audit are wasting 20–40% of their budget on searches that will never convert.

Frequently Asked Questions

Minimum viable budget varies by industry. For most service businesses, £500–£1,000/month in ad spend generates enough data to optimise effectively. E-commerce typically needs £1,500+/month. We give a specific recommendation based on your industry's average CPC during our free consultation.
PPC generates traffic from day one. Most clients receive their first leads within the first week. Performance improves significantly over the first 60–90 days as we accumulate conversion data and optimise campaigns.
Yes. We conduct a full audit covering account structure, keyword strategy, bidding, ad copy quality, landing pages, conversion tracking, and budget allocation. Most accounts we inherit show 50–100% improvement in cost-per-acquisition within 60 days.
Quality Score (1–10) is Google's rating of how relevant your keyword, ad copy, and landing page are to each other and to the user's search query. Higher Quality Scores mean lower cost-per-click and better ad positions. We optimise all three components — keyword intent, ad relevance, and landing page experience — to maximise Quality Score.
Yes. Microsoft Ads reaches a different demographic — typically older, higher-income users — and often has significantly lower competition and cost-per-click than Google in the same markets. We recommend running both for maximum search coverage.

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